Privacy policy
Last Updated: 12 May 2026
Privacy Policy
Prime Living SA ("we", "us", or "our") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 ("POPIA"), the Electronic Communications and Transactions Act, 25 of 2002, and other applicable South African laws.
This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you use our website, products, services, or otherwise interact with us.
By using our website or purchasing our products, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
We may collect the following personal information:
- Full name
- Email address
- Phone number
- Billing information
- Transaction and purchase history
- Device information
- IP address
- Browser and usage data
- Customer support communications
- Marketing preferences
- Any information voluntarily submitted by you
Payment information is processed securely through third-party payment providers and is not stored directly by Prime Living SA unless required for lawful business or accounting purposes.
2. How We Collect Information
We collect personal information:
- directly from you,
- automatically through website technologies such as cookies and analytics tools,
- through Shopify and integrated third-party services,
- when you communicate with us,
- when you make a purchase,
- or when you subscribe to marketing communications.
3. Purpose of Collection
We use personal information to:
- process orders and payments,
- deliver digital products and services,
- communicate with customers,
- provide customer support,
- improve website functionality and user experience,
- conduct analytics and performance tracking,
- comply with legal obligations,
- detect fraud or security threats,
- and send marketing communications where permitted by law.
We process personal information only where we have a lawful basis to do so under applicable law.
4. Marketing Communications
By subscribing to our mailing list or purchasing from us, you may receive promotional communications from Prime Living SA.
You may opt out of marketing communications at any time by:
- clicking the unsubscribe link in our emails, or
- contacting us directly.
We will not send unsolicited direct marketing communications where prohibited by applicable law.
5. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies to:
- improve website performance,
- understand user behaviour,
- personalise user experience,
- and support advertising and remarketing campaigns.
These technologies may include services provided by:
- Shopify,
- Meta,
- Google,
- and other third-party analytics or advertising providers.
You may disable cookies through your browser settings, although certain website features may not function properly.
6. Sharing of Personal Information
We may share personal information with trusted third parties where reasonably necessary for business operations, including:
- payment processors,
- website hosting providers,
- email marketing platforms,
- analytics providers,
- advertising partners,
- cloud storage providers,
- legal or regulatory authorities where required by law.
We do not sell your personal information.
All third-party service providers are expected to maintain appropriate confidentiality and security standards.
7. Shopify
Our store is hosted by Shopify, which provides the ecommerce platform used to sell our products and services.
Your information may be processed by Shopify in accordance with Shopify’s own privacy policies and international data handling practices.
For more information, please review:
Shopify Privacy Policy
8. International Data Transfers
Some service providers used by Prime Living SA may store or process data outside South Africa.
By using our Services, you acknowledge and consent to the transfer of your information to jurisdictions that may have different data protection laws than South Africa, provided appropriate safeguards are in place where required by law.
9. Data Security
We implement reasonable technical and organisational safeguards designed to protect personal information against:
- loss,
- misuse,
- unauthorised access,
- disclosure,
- alteration,
- or destruction.
However, no electronic transmission or storage system can be guaranteed to be completely secure, and use of the website is at your own risk.
10. Retention of Information
We retain personal information only for as long as reasonably necessary:
- to fulfil the purposes outlined in this Privacy Policy,
- to comply with legal obligations,
- resolve disputes,
- enforce agreements,
- or maintain appropriate business records.
11. Your Rights Under POPIA
Subject to applicable law, you may have the right to:
- request access to your personal information,
- request correction of inaccurate information,
- object to certain processing activities,
- withdraw consent where processing is based on consent,
- request deletion of personal information where legally permissible,
- lodge a complaint with the Information Regulator of South Africa.
Requests may be submitted using the contact details below.
12. Children's Privacy
Our website and products are not directed toward children under the age of 18.
We do not knowingly collect personal information from minors without appropriate consent.
13. Third-Party Links
Our website may contain links to third-party websites or platforms.
We are not responsible for the privacy practices, security, or content of third-party websites.
Users access third-party websites at their own risk.
14. Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time.
Changes become effective upon publication on this website.
Your continued use of the website after changes are published constitutes acceptance of the revised policy.
15. Contact Information
If you have any questions regarding this Privacy Policy or your personal information, you may contact:
Prime Living SA
Email: team@primelivingsa.co.za